More Coaches, More Problems? Examining the Coaching Boom in Powerlifting

The rise of powerlifting coaches reflects the sport’s growing popularity, but it’s a double-edged sword. On one hand, more coaches mean more opportunities to introduce newcomers to the sport. On the other, the coaching market has become so saturated that athletes struggle to separate credible experts from flashy influencers with minimal qualifications. Social media often amplifies those with the most reach, not the most knowledge, creating concerns about coaching quality, responsiveness, and education. This boom poses challenges for both athletes seeking guidance and skilled coaches trying to stand out. Navigating this landscape requires prioritizing transparency, expertise, and authentic passion.