Joseph Lucero

MS, CSCS

University of Texas at Arlington-Bachelors of Exercise Science,2012

University of Texas at San Antonio-Masters of Kinesiology, 2014

NSCA-Certified Strength and Conditioning Specialist, 2014


My career as a strength and conditioning coach has been shaped by a lifelong passion for health and fitness, with extensive experience working at the high school, collegiate, and professional levels. From a young age, I was captivated by the ideals of strength and perseverance. I vividly recall being inspired by watching the "Rocky" movies at age seven, fueling my desire to become strong and resilient. Thanks, Grandpa!

At 13, I began playing football and quickly discovered powerlifting as a key component of my athletic development. To be honest, coach told me if I wanted to play varsity football, I was required to powerlift! My dedication to the sport grew, and by my senior year of high school we had won the state powerlifting championship back to back years! Those experiences solidified my passion for strength training, which I have carried with me throughout my career.

I earned my personal training certification at 19 through the International Sports Science Association (ISSA) and continued to refine my own competitive powerlifting career. My academic journey further strengthened my foundation, earning a bachelor’s degree in Exercise Science from the University of Texas at Arlington and a master’s in Kinesiology from the University of Texas at San Antonio. Additionally, I earned my Certified Strength and Conditioning Specialist (CSCS) certification from the National Strength and Conditioning Association (NSCA).

Throughout my career, I’ve had the privilege of working with a diverse range of athletes, from youth and high school athletes to collegiate and professional competitors. As Director of Operations at "The Training Ground" in San Antonio, I developed and implemented comprehensive strength and speed training programs, a role that expanded my expertise beyond traditional strength training into performance enhancement for athletes of all levels. This experience allowed me to refine my ability to build powerful, effective training programs that cater to both individual and team needs.

Currently, through my business Harvesting Strength, I collaborate with athletes across multiple sports, helping them maximize their potential through tailored training programs. My approach to strength coaching goes beyond just lifting weights. I believe in "Harvesting Strength"—an approach that combines physical, mental, and emotional resilience to build well-rounded, strong athletes. True strength is cultivated not only in the gym but through purposeful, intent-driven training that transcends the barbell.

As I continue to expand my reach through my online coaching business, I remain committed to developing elite athletes and sharing my knowledge with the broader fitness community. My goal is to continue growing as a coach, connect with athletes globally, and offer my expertise to help them achieve their highest potential.


Specializations

  • Strength and Conditioning

  • Sports Performance

  • Speed Training

  • Injury Prevention and Rehab

  • Functional Strength

  • Powerlifting

Please check our “join” page to inquire more on these specializations and other questions…